Tuesday, May 31, 2011

A Healthy Reminder For Alberta Parents

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By Todd Curran

Through an email subscription service, electronically delivered health reminders are helping Alberta parents stay informed of important childhood milestones.

The Health Link Alberta service has already attracted the attention of more than 14,000 Alberta parents. “Health Link staff ask callers with young children if they would like to sign up for the service,” says Shaunne Letourneau, Director of Health Link Alberta. “This generation is very plugged-in to technology and they often prefer to get information electronically. This program is helping to meet that need.”

By registering, parents receive regular emails based on their child's age, highlighting important childhood milestones. Regular updates on growth and development and important health initiatives such as immunization schedules, are sent directly to mom and dad's inboxes.

 “We want parents to have consistent information that is relevant to their child's age and to the province of Alberta,” says Letourneau. “This helps them cut through the clutter and get directly to information they can trust.”

The program, which began as a pilot project in Edmonton in 2008, was expanded province wide in May 2010.

If you would like to register for email reminders, contact Health Link Alberta in Calgary (403-943-5465), Edmonton (780-408-5465), or toll-free (1-866-408-5465) for all other areas of the province.

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